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國潮“出海”傳遞中國外貿(mào)新脈動

瀏覽量：1320發(fā)布日期：2024-06-26

傳統(tǒng)文化與中國制造的碰撞，為中國外貿(mào)增添新亮色，在世界舞臺上展現(xiàn)中國制造魅力

在浙江采訪外貿(mào)企業(yè)，一家面料企業(yè)吸引了筆者的注意。隨著馬面裙、新中式等國風(fēng)穿搭風(fēng)靡全球，該企業(yè)自主研發(fā)的提花面料與制品在海外市場銷售火爆，前5月出口額超過4000萬元，成功打開中東、非洲、歐洲等地市場。

不只是國風(fēng)服飾，書畫陶瓷乘著中歐班列遠(yuǎn)銷歐洲，國貨美妝品牌在海外社交平臺吸引眾多粉絲關(guān)注……傳統(tǒng)文化與中國制造的結(jié)合，推動國潮消費(fèi)品“出?！?，為中國外貿(mào)增添新亮色，向世界傳遞著中國外貿(mào)高質(zhì)量發(fā)展的新脈動。

國潮“出?！钡谋澈?，是中國企業(yè)與時俱進(jìn)升級制造工藝的不懈努力。在江蘇蘇州，華佳絲綢股份有限公司在科技創(chuàng)新、產(chǎn)業(yè)升級、消費(fèi)驅(qū)動等多重因素帶動下，創(chuàng)建了一套適合企業(yè)發(fā)展的科技引領(lǐng)模式。企業(yè)自主研發(fā)的低齡蠶自動化養(yǎng)殖系統(tǒng)，可實(shí)現(xiàn)切桑、給桑、撒粉等環(huán)節(jié)的自動化、智能化。從一片桑葉、一粒繭，到一根絲再到最終產(chǎn)品，企業(yè)建成了高效穩(wěn)定的全產(chǎn)業(yè)鏈體系，為生產(chǎn)優(yōu)質(zhì)絲綢面料提供了堅(jiān)實(shí)基礎(chǔ)。

國潮“出?！钡谋澈?，是中國企業(yè)守正創(chuàng)新增加優(yōu)質(zhì)供給的持續(xù)探索。無論是絲綢、陶瓷還是服飾，國潮消費(fèi)品本身就具有鮮明的文化特征，被賦予豐富的文化內(nèi)涵。很多企業(yè)在傳承與創(chuàng)新中不斷探索“文化+”的多維表達(dá)。與博物館、歷史街區(qū)開發(fā)文化聯(lián)名款，將傳統(tǒng)文化與當(dāng)代流行藝術(shù)、現(xiàn)實(shí)生活需要有機(jī)結(jié)合……在前不久舉辦的中國（深圳）國際文化產(chǎn)業(yè)博覽交易會上，豐富精美的展品呈現(xiàn)出更多文化表達(dá)方式，讓傳統(tǒng)文化煥發(fā)出新的時代光彩。

國潮“出海”的背后，是中國企業(yè)主動應(yīng)變拓展貿(mào)易方式的積極嘗試。一把油紙傘，如何快速走進(jìn)海外消費(fèi)者的家中？在杭州海關(guān)的支持與指導(dǎo)下，安若素科技有限公司開展跨境電商零售出口業(yè)務(wù)，目前油紙傘的日成交海外訂單近百單。跨境電商連接制造與消費(fèi)，為海外消費(fèi)者了解中國文化、購買中國商品打開了新窗口，也為國潮消費(fèi)品“出?！碧峁┝诵虑?。據(jù)杭州海關(guān)統(tǒng)計(jì)，1—5月，浙江省出口文化類商品619.9億元，同比增長12.2%。

國潮“出?！被馃岬耐瑫r，也面臨一些挑戰(zhàn)，一些國潮產(chǎn)品簡單堆砌文化元素，產(chǎn)品同質(zhì)化；一些企業(yè)急功近利，未能在提升產(chǎn)品質(zhì)量上狠下功夫。要想讓國潮產(chǎn)品在海外市場獲得更多訂單、開拓更大市場，企業(yè)還需向內(nèi)深挖傳統(tǒng)文化內(nèi)涵，不斷推出高質(zhì)量的產(chǎn)品，向外樹品牌，拓展“出?！鼻?，積極開拓市場，在世界舞臺上展現(xiàn)中國制造新魅力，讓世界與中國在貿(mào)易暢通、文化交融中攜手并進(jìn)、共迎未來。

（來源：人民日報侵刪）

暢想軟件，數(shù)字化管理專家，專業(yè)的外貿(mào)軟件-外貿(mào)管理軟件-外貿(mào)ERP系統(tǒng)-外貿(mào)ERP軟件-進(jìn)出口管理系統(tǒng)-進(jìn)出口貿(mào)易系統(tǒng)-供應(yīng)鏈管理系統(tǒng)

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申請體驗(yàn)

聚焦全球貿(mào)易新風(fēng)向，解碼中國外貿(mào)新趨勢

用文字聚焦外貿(mào)行業(yè)發(fā)展最新風(fēng)向，解碼外貿(mào)行業(yè)發(fā)展最新趨勢，與外貿(mào)人共同見證外貿(mào)行業(yè)發(fā)展變遷

申請體驗(yàn)

聚焦全球貿(mào)易新風(fēng)向，解碼中國外貿(mào)新趨勢

用文字聚焦外貿(mào)行業(yè)發(fā)展最新風(fēng)向，解碼外貿(mào)行業(yè)發(fā)展最新趨勢，與外貿(mào)人共同見證外貿(mào)行業(yè)發(fā)展變遷

用文字聚焦外貿(mào)行業(yè)發(fā)展最新風(fēng)向，解碼外貿(mào)行業(yè)發(fā)展最新趨勢，與外貿(mào)人共同見證外貿(mào)行業(yè)發(fā)展變遷